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How you handle data has legal, contractual, and reputational consequences. These guidelines apply to all employees and contractors.

Data classification

We use four tiers:
ClassificationExamplesHandling
PublicMarketing content, public docsNo restrictions
InternalMeeting notes, roadmaps, org chartsDon’t share externally without approval
ConfidentialCustomer data, financial data, contractsEncrypt in transit and at rest, need-to-know access
RestrictedCredentials, personal health data, M&A infoStrict access controls, report any exposure immediately
When in doubt, treat data as one level higher than you think it is.

Storage rules

  • Approved tools only — Use company-approved storage (e.g., Google Drive, Notion, S3). Don’t store company data in personal Dropbox, iCloud, or similar.
  • No local copies of customer data — Customer data must stay in approved systems. Don’t download it to your laptop for analysis. Use authorized query tools instead.
  • Credentials are never stored in code — Use a secrets manager. If you find credentials in a codebase, rotate them and file a security ticket.

Sharing data

  • Internal — Use the appropriate tool for the audience. Don’t CC personal email addresses on internal threads.
  • External — Confidential data shared with vendors must be covered by an NDA. Check with legal if unsure.
  • Customer data — Never share customer data with third parties without a data processing agreement in place. If you receive a customer data request, route it through the legal and privacy team.

Retention and deletion

Data should not be retained longer than necessary. When a project ends or a customer offboards, follow the data retention schedule in the legal team’s runbook.

Reporting a data incident

If you accidentally expose, share, or lose access to confidential or restricted data, report it to security@example.com immediately. Include what happened, what data was involved, and who may have seen it. Early reporting reduces harm — there is no penalty for honest mistakes reported promptly.
Last modified on June 5, 2026